For the past 2 years I have been involved in the design and animation of the Annual Loeries Advertising award in South Africa.
Once again this year, I had the honour of working on it this year. For about 5 months, I was involved in the design and animation process of the screen display for the event.It was a combination of title animation and ALOT of colour. I was lucky enough to be left free to explore the style and the look and feel of the display. So I had quite a lot of freedom in terms of art direction, it was a great learning experience and the result was visually rewarding.
LOERIES 2010 from Yameng Li on Vimeo.
I created about 50 of these, each one is different from the next.
Unfortunately tho I wasn’t able to attend the award itself, so Gavin sent me some images that he took on the night, it looked great, I think it did.
